Our mission is to make movement a daily and rewarding habit

In an ever so sedentary world, Stepler is making an impact in the everyday lives of our users. By rewarding movement, we are giving people that extra little reason to move more. And it’s working, with Steplers walking 24% more with our app in their pocket.

Making a difference since year 2019.

Our story.

Stepler was founded in 2019 by Niklas Frisk, Daniel Malmqvist and Semir Hadiahmetagic, with the idea that walking for rewards could motivate people to lead a healthier lifestyle. Today, millions of Steplers across 11 countries are walking their way to better health and great rewards.

Our team.

We are a diverse team of 17 Steplers, working from two offices and remotely across the world to bring an amazing health and rewards app to the people.

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What we believe in.

Movement

We believe movement is one of the simplest and most powerful ways to improve daily life.

Even a short walk can lift mood, reduce stress, and strengthen the body. Yet modern life makes it easy to stay still. Stepler helps change that by making movement natural, accessible, and part of everyday routines.

Every step matters—and with time, it becomes a habit that shapes a healthier lifestyle.

Rewarding

We know that healthy habits grow stronger when they’re rewarded.

A small incentive can make a meaningful difference. By turning steps into real value—offers, gift cards, and recognition—we keep people engaged and proud of their progress.

Rewards aren’t the destination; they’re the spark. They reinforce consistency and make well-being feel achievable.